I will be posting content related to the assignments throughout the course in this section. Each post will give you practical examples of how I apply my theoretical concepts learned in class. The assignments are as follows:

1. Assignment 1: PR Portfolio Website – I’ll be using the TRUBOX platform to create my own professional PR portfolio website. The website will change as I complete assignments, acting as a central location for all of my work throughout the course.
2. Assignment 2: Press Release Writing and Distribution – I’ll be writing a press release for The Omega student newspaper’s relaunch event. I would also be developing a distribution plan to maximize its reach and impact
3. Assignment 3: Communications Plan, Press Release, and Blog Post – The main goal of this assignment is to draft a press release, blog post, and communications plan for a BC-based company’s CSR program. I’ll develop a deeper understanding of real-world PR procedures and create professional, web-based materials.
4. Assignment 4: Media Kit – I’ll be creating a digital media kit for an organization featured in the film Little Burgundy and develop a communications strategy for a related blog campaign. I’ll earn how to combine PR ideas and produce interesting web content.